NotaryBids.com Blog

After spending time first building a list using the Google Adwords Keyword Suggestion Tool then taking that list and further analyzing it with the excellent keyword research tool at KeywordDiscovery.com AND also analyzing the site that holds the illustrious 1st place in Google search results for the keyphrase: “mobile notary” (www.notaryone.net) I have decided on my 8 keywords and keyphrases I will optimize the notarybids.com website around!

But before we talk about them lets spend a few minutes talking about notaryone.net.

For most people, 1st position in the serps (Search Engine Results Page) is just a dream. Lets look at how notaryone.com did it. If you haven’t done it already, go there and look at the page. Not very impressive huh? There are a few things I noticed immediately, 1) at the very top of the page, each State in the United States is listed as a link. When you click on the link it takes you to a page that has links to certain cities in that state (these appear to be states where they have a notary registered in that state), but strangely below those are the names of each city in that state listed but those are not links. If you look even more carefully you will notice that some of the cities (that are not links) are followed by the word “notary”. My guess is the cities are getting added manually and maybe the owner of the site either forgot to include “notary” after some or he is purposefully not putting it after each city because that could be considered keyword spamming by the search engines. Below that there is some obviously copied and pasted text giving the visitor a little history lesson on that state. Personally I think it’s there just to make the page look more legit. 2) The 2nd thing I noticed is that down the left column of all pages is a series of repetitive links that say “how to become a notary in <state here>”. During my keyword research I noticed “how to become a notary” is an extremely popular search term. My guess is the site owner knows this as well and that is the reason for that approach. Currently NotaryOne.com is ranked 5th in Google for the search term: “become a mobile notary”. I’ll let you draw your own conclusions about what you think of all that but my personal opinion is this is what we call a “landing page” which is a page that serves no purpose but to do well in the search engines.

Ok, since this is not a blog about that site lets move on to the keywords I chose and why.

1. mobile notary (although there is a lot of competition for this one, it’s a necessity)
2. california notary (average to low competition, HIGH demand! This searcher is looking for a notary in California which is the most requested state)
3. florida notary (average to low competition, HIGH demand! This searcher is looking for a notary in Florida which is the 2nd largest requested state.)
4. national notary (average to high competition average demand. Someone using this search term would be a company looking for a national provider of mobile notary signing agents)
5. loan signing agent (average to high competition, average demand. Although a somewhat generic term, someone looking for a loan signing agent)
6. signing services (average competition, average demand. Typically this would be someone with a regular need for notary services)
7. find a notary (average competition, average demand. Clearly someone looking for a notary)
8. loan signing agents (average to low competition, average demand. A person or company looking for notaries that specialize in loan signings)

So here’s the strategy… you may be asking yourself “why “California and Florida”. Well the big picture strategy is that ALL major states and MOST major cities PLUS the word “notary” are the most common search terms used with the least amount of competition. A competitor is defined as another company trying to capture that searchers business. So I am going to redesign the notarybids.com website so that it’s pages are optimized for key phrases like “california notary”, “florida notary”, “new jersey notary” and also major cities as well like “los angeles notary”, orlando notary” and “newark notary”. In addition, the other key phrases above will be used as often and as many times as possible on as many pages as well. A focus will always be to provide the most useful and relevant content possible because that is the way to ensure long term success with Google and the other search engines!

Ultimately my goal will be that whenever someone looking for a notary by state or city does a Google search, the corresponding notarybids.com page will come up or the notarybids.com home page will come up in the first page of the SERPs.

Later I will also develop pages with content that is useful and relevant for each of the other key phrases as well.

The next phase is to start the redesign process of the site. Stay tuned!