NotaryBids.com Blog

Although I have a general idea of what keywords are relevant to Notarybids.com it’s time to choose more carefully and start optimizing the site and specific pages to target searches done using those keywords. Since NotaryBids.com is a provider of mobile notary services and loan document signing services I will be targeting keywords and phrases that people would commonly use to find mobile notary services and loan document signing services. To do this I decided to use the Google Adwords keyword suggestion tool I like it because it suggests tons of keywords and also shows you a side by side comparison of how much advertiser competition there is and how much search volume there is for each keyword or key phrase. With this information my goal is to find the keywords/phrases that have the lowest advertiser competition and the highest search volume.

Basic Keywords

Initially I am going to identify the basic keywords searchers may use that could lead to NotaryBids.com. Those are: notary, notaries, certified, mobile, loan, signing, agent, document, traveling, public, national, nationwide, service. Some of these are too generic to use by themselves but we will get in to that later.

Key Phrases

Next I’m going to identify the key phrases that would be considered the most popular used by searchers. Those are: mobile notary, mobile signing agent, certified signing agent, mobile notary signing agent, mobile notary agent, loan signing, certified loan signing agent, certified notary, traveling notary public. I hand picked these from the Intial Keywords Report I created as the most widely used with the least amount of competition. One thing I noticed is that in many cases the key phrases people are using to search are either state specific or major city specific and many times they are abbreviated. For example:”ca notary”, “fl notary”, Phoenix notary”, Portland notary”. The beauty of these key phrases is that there is little to NO competition at all for those so I am already forming a strategy in which I will be adding new content (pages) to the site with the focus on those key phrases. Cool stuff!

Singular & Plural

Another strategy to employ is the plural version of the main keywords and phrases. Google looks at “signing agent” & “signing agents” differently. For certain keywords and phrases we will consider the plural version relevant and necessary also.

Misspellings

Although many times searchers misspell words the search engines do a pretty good job of correcting them. Based on my research there is not much to gain by using misspelled versions of keywords so I wont bother.

What’s next?

My next post will discuss the discovery process of identifying the core terms or phrases (Themes) that individual web pages will be developed around.